Spotlight Series - LB Vintage Boxes
This week, we spoke to Alex Bruce and Lachlan Mackintosh, creators of LB Vintage Boxes. These streetwear vintage boxes are catered to the preference and style of the customer, making each one unique! Read the interview below to hear about this cool and sustainable endeavour:
Tell us about yourself!
LB Vintage Boxes has one key goal: to provide a sustainable, bespoke, vintage clothing box service, which delivers the magic and the mystery of a surprise and counteracts adverse effects of fast fashion.
How/Why did you come up with this endeavor, was there a particular ‘light bulb’ moment?
Initially, the idea of our service stemmed from a conversation about our joint frustration at the damage caused by the fast-fashion industry to the world around us, both socially and environmentally. This chat evolved to a personal view about the often-disappointing experience of buying clothes new, rather than vintage: the fit is unfavorable, the colours are boring and the designs are, for the majority of casual streetwear, in our humble opinions, unimaginative.
Was there one particular thing you did that you feel enabled the business to take off/gain traction?
Our own personal love of vintage streetwear enabled us to hit the ground running when it came to the sourcing aspect of our bespoke boxes, pairing client preference with our own tastes to make a box that both met their expectations whilst equally emulating the childlike excitability encountered through a mystery present, which is too often forgotten in the age of overly-specific lists of online links. Additionally, the steady rise of respect and popularity of vintage clothing, both stylistically and ethically, has enabled us to tap into different age demographics and widen our consumer profile.
What has been the most challenging/rewarding part of running your business?
The most challenging aspect of our service is the time constraints associated with our bespoke service. All of our boxes are made to order so must be hand-picked for the individual, whilst this the ‘fun’ part, we’re always conscious that there are various problems with vintage clothing that can put pressure on our 2-week delivery window. The very nature of online marketplaces, where we source the majority of our garments, mean that shipping times vary depending on the source. Equally, all our items must pass our legitimacy and quality checks, which for the most part they do, but there’s always a chance that we miss something which can throw a spanner in the works and provokes a mad speed-source session to ensure we deliver in time.
Where do you see your business going in the future?
In the near future we have exciting plans involving the implementation of new boxes and ideas to our service, whilst long-term goals include having an HQ where we can send out boxes on masson a daily basis whilst also exploring the world on sourcing trips to enhance our knowledge of different clothing cultures whilst continually finding unique items that will entice our customers.
Is there a positive aspect that has come out of this pandemic for you/your business?
Though we were limited to online marketplaces due to the first lockdown, we were surprised to experience a rise in orders due to an increase in disposable income associated with the closure of pubs, clubs and restaurants. This injection of cash allowed us to give back to causes that are close to our hearts. Through online raffles we raised just over £300 for The Racial Injustice Fund and the NHS.
How do you ensure you run your business with sustainable practice in mind?
The whole ethos around our business is sustainable. Through selling vintage clothing we are giving clothes a second lease of life, decreasing the environmental impact that the overproduction of fast fashion clothing has. Furthermore, throughout our supply chain we aim to be as sustainable as possible, from using recyclable boxes to using international postage couriers who plant trees for each item they send out. We are a small cog in the global fashion chain but we aim to inspire others to think before they buy and if they are buying clothing then there is no harm in buying vintage!
Interview conducted by: Samara Fruitman