Spotlight Series - Just Human Therapy
For this week’s Spotlight Series, we spoke to Taylor Broughton, founder of Just Human Therapy. Like most of our previous Spotlight Series interviewees, this service erupted in response to the pandemic to support people through these difficult times. Take a look at the interview below to discover more about Taylor and her online business:
Tell us about yourself!
My name is Taylor! I’m women-lead, intersectional feminist, LGBTQIA+ affirming online therapy service based in Edinburgh called Just Human Therapy. I am also a human, trying to make therapy more approachable, and to make looking after our mental health something sustainable and meaningful.
How/Why did you come up with this endeavour, was there a particular ‘light bulb’ moment?
This business was born out of the COVID-19 pandemic. I knew demand for therapy was high. People were (and still are) needing more mental health support than ever world-wide. I knew I wanted this business to exist, but the pandemic pushed me to be the one to create it- approachable therapy, integrated into day to day life, in a way that both supports and challenges our growth. I wanted to open a business, but once I realised I could do it online I just went for it!
Was there one particular thing you did that you feel enabled the business to take off/gain traction?
Instagram! I think younger generations find everything on Instagram. I found my own therapist on Instagram (therapists go to therapy, too!) Social media helps my business reach clients who are looking for therapists like me- someone who can seem relatable- even if I’m in Scotland and they are in the south of England, for example. These days, we find clothes we like, friends, relationships, travel ideas, home decor, hairdressers, new coffee shops, and even therapists on Instagram.
What has been the most challenging/rewarding part of running your business?
Therapists are often taught that this work should be charitable, so I had no prior knowledge to what it means to run a business, but I knew I was good at helping people in long-term, sustainable ways and that people are willing to pay for a professional therapist they connect with. I’m learning finances, marketing, website building, etc. as I go. While this has been hugely challenging, it has given me so much confidence in myself seeing what I am capable of learning and that the business can evolve with new knowledge.
Where do you see your business going in the future?
For now I am a fully online business. However, I hope to have a therapy centre one day which includes a coffee shop welcome to all to help subsidise the mental health services, trauma-informed yoga classes, space for support groups, etc. Just Human Therapy is not just trying to make therapy cool, but it’s making mental health an approachable thing incorporated in our day to day living. We are all in this together, we all have hard times, and there should be a ‘home’ for that community in Edinburgh.
Is there a positive aspect that has come out of this pandemic for you/your business?
During a time that threatens to be increasingly isolating, I have been able to connect with so many people (both clients and other therapists alike). I feel beyond lucky to work in this profession, and to now run a business that reflects my personal and professional values. More than any positive, I’ve been able to provide a much needed mental health service during a really challenging time.
How do you ensure you run your business with sustainable practice in mind?
As a business: my practice is online, getting rid of additional drainage of space and external resources. I have a sliding scale, allowing full paying clients to subsidise reduced fee therapy sessions, including donations to subsidise this. From a therapy standpoint: I work long-term, deep diving into past experiences and how that affects people’s current mental health. This is a sustainable approach to mental health, not a bandaid! This type of therapy work provides a solid foundation of self care and compassion to live a more meaningful life. People do not walk out of my door after 10 sessions ‘fixed’, but they leave with the powerful process of knowing they are human, they can look after themselves, and that even in spite of life’s heartaches, they have the tools to live a life that means something to them. And they never have to do it alone.
Interview conducted by: Samara Fruitman