Spotlight Series - Circulus Jewellery
This week for our spotlight series we caught up with the founder of Circulus Jewellery, Zara Jackson. Zara’s business came to fruition due to her appreciation for up-cycling jewellery waste and vintage pieces. Continue reading below to find out more about her endeavour:
Tell us about yourself!
My name is Zara, I’m 20 years old and I started at Oxford Brookes University in September.
How/Why did you come up with this endeavour, was there a particular ‘light bulb’ moment?
During lockdown I worked in Sainsbury’s 4 days a week and wanted something to keep me occupied whilst I wasn’t working. I found that there was an unbelievable amount of jewellery waste and lots of gorgeous vintage jewellery available of a very high quality that is no longer worn. There are far too many companies producing jewellery which is of very poor quality and therefore contributing to tonnes of jewellery waste. I wanted to do my bit to change this and up cycle second hand vintage jewellery to contribute to reducing jewellery waste.
Was there one particular thing you did that you feel enabled the business to take off/gain traction?
I started an Instagram account and slowly built my following by posting photos of jewellery to see if it was of interest. The Instagram was my starting point and I later launched a website which increased my following and audience.
What has been the most challenging/rewarding part of running your business?
The feedback from my gorgeous customers makes me continue to work as hard as I do on Circulus Jewellery and want to take it further in the future. It is easy to feel alone as a very small business however small businesses on social media platforms such as Instagram are all incredibly keen to help each other out and it’s very important to remember the support you have.
Where do you see your business going in the future?
I’m very keen to be able to expand Circulus Jewellery in the future, I would absolutely love to be able to have a pop-up shop when times become slightly more normal for me to meet my customers and see my community face to face. I have a couple of ideas for expansion of Circulus but those are a secret for now!
Is there a positive aspect that has come out of this pandemic for you/your business?
I have always had an entrepreneurial mindset and this year has allowed me to pursue my ambition. Circulus Jewellery operates online and therefore whilst high street retail was shut people were looking online when shopping which benefited my business.
How do you ensure you run your business with sustainable practice in mind?
The aim of Circulus Jewellery is to up cycle second hand vintage jewellery and all of our packaging is all recyclable. Sustainability is essential to my business and something I feel very strongly about.
Interview conducted by: Samara Fruitman